OEM Configuration
One-time decision
Confidential concept teaser
MODULAR+ The Future of Automotive Identity
Adaptive Design Platform for Premium Vehicles
A new OEM-level concept for physical design evolution, digital integration and premium personalization.
Ádám Tasi | Stuttgart
Problem
Automotive design is static in a dynamic world.
- Configured once at purchase
- No visual evolution over time
- No recurring design revenue
- Weak long-term customer engagement
Digital evolves. Design does not.
Market Gap
Three disconnected worlds
Aftermarket Tuning
Low trust / low integration
Digital Features
Recurring revenue
Solution
MODULAR+ is not a product. It is a platform.
- Creates a new revenue layer
- Extends vehicle lifecycle value
- Strengthens brand identity
- Enables premium personalization
- Supports future design evolution
Not tuning. Not aftermarket. A new design ecosystem.
Product Structure
Layered system architecture
Design becomes upgradeable.
Core Safety Structure
Modular Exterior Components
Lighting & Identity Modules
Aerodynamic Modules
Digital Activation Layer
Business Model
Three revenue layers
Modular Hardware Sales
Premium, upgradeable modules and vehicle platforms.
Digital Activation & Subscriptions
Software features, connectivity and services on demand.
Limited Design Editions
Exclusivity through limited production and bespoke design.
From one-time sale to recurring revenue.
Market Potential
Scalable premium opportunity
vehicles
vehicles
annually
Based on 5–15% adoption and €1,500–€3,000 per vehicle. Presented as estimated market potential, not guaranteed results.
Competitive Advantage
Why MODULAR+ wins
TUNING
- No OEM integration
- Low trust
TRADITIONAL OEM
- Static design
- No modularity
MODULAR+
- OEM-level integration
- Brand-controlled design evolution
- Sensor-safe architecture
- Scalable across models
First-mover advantage
Go-To-Market
Low-risk entry, high upside
Phase 1: Pilot Model
One model, one module, limited edition
Phase 2: Validation
Customer data, feedback, demand testing
Phase 3: Scale
Multi-model rollout, global expansion
Confidential Evaluation
Seeking strategic partners for confidential evaluation.
MODULAR+ is currently positioned for licensing, pilot collaboration and strategic partnership discussions with premium automotive stakeholders.
Ádám Tasi Founder & Concept Owner – TASI MODULAR+ Stuttgart, Germany adam@tasimodularplus.dePublic teaser only. Detailed concept available upon confidential request.